The UC Davis Farmer's Market is a weekly event where local farmers and artisans showcase fresh, locally-grown produce and goods, embodying sustainability and Davis's rich agricultural heritage. It fosters community, promotes local agriculture, and enhances healthy living, making it an integral and nourishing part of the Davis community.

However, the challenges posed by the COVID-19 pandemic led to a temporary closure, impacting the market's lively atmosphere and visitor engagement. As restrictions eased and students prepared to return to campus after a prolonged period of remote learning, I recognized a unique opportunity to not only celebrate the market's revival but also to reignite the excitement amongst both returning and new students. I aimed to infuse the market with a fresh appeal, creating an inviting space that would excite those coming back to campus after a while and captivate new students who were experiencing the campus in-person for the first time.